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Globalization, McDonaldization and Americanization
Globalization, McDonaldization and Americanization

Globalization has emerged as a central concern in sociology and other social sciences in the last few years. While a focus on the globe and global issues is welcome, many globalization theorists have been premature in their rejection of other substantive focuses and of alternative theoretical orientations. This is apparent not only in my work on fast-food restaurants and the McDonaldization process, but also in my more recent work on credit cards and the process of Americanization. The objective in this chapter is to re-examine some of the basic tenets of globalization theory not only in light of this work, but also as it relates to the new “means of consumption” (see Chapter 9) emanating, in large part, ...

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