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Munch(ing) on McDonald(ization) of Social Theory
Munch(ing) on McDonald(ization) of social theory

Richard Münch (1991, 1993) draws on my work to argue that American social theory has been McDonaldized.1 Within that context he is concerned with the fact that it has, in his view, been standardized (in much the way the Big Mac is made to uniform standards around the world). Of even greater concern to Münch is the fact that American sociology is busy exporting its standardized approach to social theory to the rest of the world, especially Europe. This line of argument fits in very well with two of my general arguments about McDonaldization. First, the McDonaldization process is affecting many different sectors of society, including academia in general and social theory in particular. ...

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