Previous Chapter Chapter 13: Some Concluding Thoughts on the McDonaldization Thesis

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Some Concluding Thoughts on the McDonaldization Thesis
Some concluding thoughts on the McDonaldization Thesis

While this book began with a series of chapters dealing with the McDonaldization thesis, and more than half of it has been devoted to explicit explorations and extensions of that thesis, in the last several chapters we have moved progressively away from a focus on McDonaldization per se and in the direction of an analysis of the new means of consumption. While the fast-food restaurant (and other McDonaldized systems) has been of continuing interest (as one of those new means of consumption), the McDonaldization thesis, that is the idea that (as Weber predicted) society and the world are growing progressively rationalized and characterized by the predominance of efficiency, calculability, predictability, and control by ...

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