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Dealing with the New Means of Consumption
Dealing with the new means of consumption

While I have paid a great deal of attention in this book to describing fast-food restaurants, credit cards, and other new means of consumption and tourism, one of my continuing concerns is the issue of how to respond to, or cope with, them. A chapter in The McDonaldization of Society is devoted to coping with McDonaldized systems, while a discussion of handling the various problems associated with credit cards is scattered throughout Expressing America. Those are very modern works, adopting modern grand narratives (McDonaldization, Americanization, and so on), and offering very modern solutions to what are perceived as modern problems. However, as this book has evolved, and the focus has shifted to ...

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