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McUniversity in the Postmodern Consumer Society
McUniversity in the postmodern consumer society

Universities, like most other social structures, rarely change as rapidly or as much as prognosticators anticipate. Thus, in the near term, the university is going to have many characteristics in common with today's university. However, accompanying the many continuities will be a variety of dramatic changes, many of which are already in their early stages. There are different ways of conceptualizing these changes, but one approach is to begin by thinking about the retention of the viable elements of today's university and then adding elements derived from a range of everyday experiences with the new means of consumption (including tourism).1

On the surface, this seems a startling assertion. What does the university have to do ...

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