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In: The McDonaldization Thesis: Explorations and Extensions

Chapter 10: “McDisneyization” and “Post-Tourism:” Complementary Perspectives on Contemporary Tourism

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“McDisneyization” and “Post-Tourism:” Complementary Perspectives on Contemporary Tourism
“McDisneyization” and “post-tourism:” Complementary perspectives on contemporary tourism

Tourism, like much else in the social world, is undergoing a dramatic transformation. One way to look at these changes is to argue that they help constitute a stage that is continuous with modernity; they are part of advanced modernity (Giddens, 1990; Beck, 1992). The most obvious problem with such a view is that the new world of tourism seems so different that it appears to lack much, if any, immediate connection with its modern ancestor. Hence, the second way of thinking about this change is that it is both part, and a reflection, of the movement from a modern to a totally new and discontinuous postmodern society. While there ...

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