Summary
Contents
1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world's most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice.
Engaging Millennials at the Marketplace
Engaging Millennials at the Marketplace
Two incidents contrasted by every measure—one my own personal experience and the other that shocked not only the USA but also the world, the one that may not have made national headline but created a deep positive impact. The only thing that is perhaps similar in both these incidents is that both companies in question are well-known American consumer brands.
It was my son's 11th birthday and we were hosting a party for his friends in the evening. We had decided to treat the kids with Domino's Pizza. The nearest Domino's Pizza outlet was about 12 km away from our house. The road leading to the same was under metro rail construction and hence was dug ...