Summary
Contents
Subject index
This book offers a comprehensive analysis of the impact of the Internet on media and mediated content industries. It explores and discusses the changes this emergent communications platform is engendering for the media and content industries and the implications of those changes. Its contents are drawn from the findings of a five-year EU sponsored research initiative, the 'Cost A20 Programme on the Impact of the Internet on the Mass Media'. Its authors include Europe's leading scholars in the field. The book's standpoint is simultaneously multi-lens, interdisciplinary, and cross-national. By approaching a common topic and single industry from a number of different theoretical and geographical standpoints it provides rich and comprehensive insights and thus equips scholars, policymakers, media practitioners, and social observers with a strong explanatory and interpretive overview of how the Internet has affected the media. The chapters look at the impact of the Internet on technology, platforms and innovation, content, users, and media organisations' strategies, structures and business models.
Conclusions
Conclusions
This chapter explores the conclusions that can be drawn from this book concerning the impact of the Internet on the mass media industries. As explained at the outset, the focus is that of social science and the lenses through which we have analyzed the Internet's development over the last ten years or so – the period of the expansion of Internet use and its establishment as a mass medium – are those of a range of social science disciplines that have been used to investigate the media, as well as other industrial sectors and technological developments.
The Internet clearly involves far more than simply the production and consumption of mass media products and has wrought far-reaching changes for a broad range ...
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