Summary
Contents
Subject index
This book offers a comprehensive analysis of the impact of the Internet on media and mediated content industries. It explores and discusses the changes this emergent communications platform is engendering for the media and content industries and the implications of those changes. Its contents are drawn from the findings of a five-year EU sponsored research initiative, the 'Cost A20 Programme on the Impact of the Internet on the Mass Media'. Its authors include Europe's leading scholars in the field. The book's standpoint is simultaneously multi-lens, interdisciplinary, and cross-national. By approaching a common topic and single industry from a number of different theoretical and geographical standpoints it provides rich and comprehensive insights and thus equips scholars, policymakers, media practitioners, and social observers with a strong explanatory and interpretive overview of how the Internet has affected the media. The chapters look at the impact of the Internet on technology, platforms and innovation, content, users, and media organisations' strategies, structures and business models.
The Impact of the Internet on Media Technology, Platforms and Innovation
The Impact of the Internet on Media Technology, Platforms and Innovation
Introduction
The focus of this chapter is the technologies involved with the Internet. However, the Internet is just one branch of the development of digital technologies in the communication and media areas. Other kinds of digital technologies are used in, for instance, audio and video broadcasting and these technology solutions also have strong implications for the development of these media areas. Furthermore, digitalisation as such is the fundamental technological basis for the convergence between different media. The Internet, however, is one of the most important technological platforms within the broader digital development and it is unquestionably the most important common technological platform for ...
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