Summary
Contents
Subject index
In this reappraisal of public health and health promotion in contemporary societies, Deborah Lupton explores public health and health promotion using contemporary sociocultural and political theory, particularly that building on Foucault's writings on subjectivity, embodiment and power relations. The author examines the implications of the new social theories for the study of health promotion and health communication to analyze the symbolic nature of public health practices, and explores their underlying meanings and assumptions.
Communicating Health: The Mass Media and Advertising in Health Promotion
Communicating Health: The Mass Media and Advertising in Health Promotion
A key strategy of health promotion remains the mass media advertising campaign directed towards large groups. Such campaigns use the tenets of commercial advertising to promote awareness of health risks ...
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