Summary
Contents
Subject index
Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. Author David L. Morgan also extensively provides the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as manager or clients who will be using focus groups.
Ethical Issues
Ethical Issues
Most of the ethical issues in focus groups flow from relationships: What obligations do the sponsor and the researcher have to the participants? What obligations do the participants have to each other? Hence, the material in the previous chapter provides a valuable starting point for the consideration of ethical issues in focus groups.
In thinking about ethical issues, it helps to keep them in perspective. Although this is the longest chapter in this book, most projects involving focus groups actually pose few ethical issues. Still, when ethical issues do arise, they require careful attention.
Are Participants “at Risk”?
As in ...
- Loading...