The Cultural Intermediaries Reader
Publication Year: 2014
“A rich selection of readings that expose the shadowy underworld of critics, bloggers, tweeters and stylists who have become essential guides to the good life of cultural consumption... a long overdue examination of how cultural intermediaries work, and how their work supports the new capitalist economy.” - Sharon Zukin, Brooklyn College and City University “An array of talented contributors, skilfully brought together by the editors, show how the concept of cultural intermediaries can cast light on cultural production, and on media, culture and society.” - David Hesmondhalgh, University of Leeds Cultural intermediaries are the taste makers defining what counts as good taste and cool culture in today's marketplace. Working at the intersection of culture and economy, they perform critical operations in the production and promotion ...
- Front Matter
- Back Matter
- Subject Index
- Introduction: Thinking with Cultural Intermediaries
- CONCEPTUAL AND METHODOLOGICAL FOUNDATIONS
- Chapter 1: Bourdieu on Cultural Intermediaries
- Chapter 2: Cultural Work and Creative Industries
- Chapter 3: Cultural Intermediaries or Market Device? The Case of Advertising
- Chapter 4: The Problem of Cultural Intermediaries in the Economy of Qualities
- Chapter 5: Ethnographic Research and Cultural Intermediaries
- CULTURAL INTERMEDIARY CASE STUDIES
- Chapter 6: Advertising
- Chapter 7: Branding
- Chapter 8: Public Relations Practitioners
- Chapter 9: Arts Promotion
- Chapter 10: Fashion
- Chapter 11: Popular Music
- Chapter 12: Lifestyle Media
- Chapter 13: Journalism
- Chapter 14: Fitness
- Chapter 15: Clothing
- Chapter 16: Book Retail
- Chapter 17: Food and Drink
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Editorial Matter © Jennifer Smith Maguire and Julian Matthews 2014
Introduction © Julian Matthews and Jennifer Smith Maguire 2014
Chapter 1 © Jennifer Smith Maguire 2014
Chapter 2 © Toby Miller 2014
Chapter 3 © Sean Nixon 2014
Chapter 4 © Liz McFall 2014
Chapter 5 © Giselinde Kuipers 2014
Chapter 6 © Aidan Kelly 2014
Chapter 7 © Liz Moor 2014
Chapter 8 © Caroline E.M. Hodges and Lee Edwards 2014
Chapter 9 © Victoria Durrer and Dave O’Brien 2014
Chapter 10 © Lise Skov 2014
Chapter 11 © Charles Fairchild 2014
Chapter 12 © Tania Lewis 2014
Chapter 13 © Julian Matthews 2014
Chapter 14 © Jennifer Smith Maguire 2014
Chapter 15 © Lynne Pettinger 2014
Chapter 16 © David Wright 2014
Chapter 17 © Richard E. Ocejo 2014
First published 2014
Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers.
Library of Congress Control Number: 2013956845
British Library Cataloguing in Publication data
A catalogue record for this book is available from the British Library
ISBN 978-1-4462-0133-6 (pbk)
Editor: Chris Rojek
Editorial assistant: Gemma Shields
Production editor: Katherine Haw
Copyeditor: Solveig Gardner Servian
Marketing manager: Michael Ainsley
Cover design: Lisa Harper
Typeset by: C&M Digitals (P) Ltd, Chennai, India
Printed in India at Replika Press Pvt Ltd
To – and for – our families.[Page vi]
Notes on Contributors[Page ix]
Victoria Durrer is Lecturer in Arts Management and Cultural Policy at Queen’s University Belfast and has over ten years of international experience in the field of arts management. She is member of the Editorial Team of the new Irish Journal of Arts Management and Cultural Policy. Her research and work focuses on access and participation in the arts and the co-production of cultural provision and policy at local level.
Lee Edwards, University of Leeds, teaches and researches on PR as a socio-cultural occupation. A critical scholar, her primary focus is on the operation of power through PR both within the occupational field and in wider society. As well as making theoretical contributions to the understanding of PR, she has published on the exercise of symbolic power through PR as a cultural intermediary, and on diversity in PR.
Charles Fairchild is an Associate Professor of Popular Music at the University of Sydney, Australia. He is the author of DJ Danger Mouse’s The Grey Album (Bloomsbury Academic, 2014), Music, Radio and the Public Sphere (Palgrave, 2012) and Pop Idols and Pirates (Ashgate, 2008).
Caroline E.M. Hodges, Bournemouth University, teaches and researches on the relationship between communication and culture, with a particular focus on the promotional industries. Sympathetic to ethnographically inspired approaches, her doctoral work studied the lifeworlds of a group of PR practitioners in Mexico City and their occupational role as cultural intermediaries. She is currently involved in collaborative research studying the marketization of subaltern popular culture within the rapidly transforming cities of Lima, Peru and Rio de Janeiro, Brazil.
Aidan Kelly is a Senior Lecturer in Marketing at Royal Docks Business School, University of East London. His research interests are in the areas of advertising theory, socio-cultural brand research, marketing practice and consumer research. His work has been published in the Journal of Marketing Management, Advertising & Society Review, Advances in Consumer Research and other edited volumes.
Giselinde Kuipers is Professor of Cultural Sociology at the University of Amsterdam. She has published widely on humour, media, cultural industries and cultural globalization, and is the author of Good Humor, Bad Taste: A Sociology of the Joke (Berlin/New York, 2006). Currently, she is working on a comparative study of the social shaping of beauty standards in the transnational modelling industry in six European countries, which is funded with an ERC starting grant.[Page x]
Tania Lewis is Associate Professor and a Vice Chancellor’s Senior Research Fellow in the School of Media & Communication at RMIT University, Melbourne. The author of Smart Living: Lifestyle Media and Popular Expertise (Lang, 2008), editor of Television Transformations (Routledge, 2009), and co-editor (with Emily Potter) of Ethical Consumption: A Critical Introduction (Routledge, 2011), she has published extensively on lifestyle and reality television. She is a chief investigator on two large Australian Research Council projects: a national study of ethical consumption in Australia; and a comparative project on lifestyle and reality television in India, China, Singapore and Taiwan.
Julian Matthews lectures in the Department of Media and Communication at the University of Leicester. His research interests include the cultural work of journalists. He is author of Producing Serious News for Citizen Children: A Study of the BBC’s Children’s Programme, Newsround (Edwin Mellen Press, 2010) and has published on news production and the professional mediation of social problems, including environmental issues. He also convenes the British Sociological Association Media Study Group and is Communication and Media Section Editor on the international journal Sociology Compass.
Liz McFall is Head of Sociology at the Open University. Her work explores how markets are made especially for ‘low finance’ products like insurance and credit. Her book Devising Consumption: Cultural Economics of Insurance, Credit and Spending (Routledge, 2014), argues that it takes all sorts of technical, material, artistic and metaphysical know-how to devise consumer markets. Liz is author of Advertising: A Cultural Economy (Sage, 2004), co-editor with Paul du Gay and Simon Carter of Conduct: Sociology and Social Worlds (Manchester University Press, 2008) and co-editor of the Journal of Cultural Economy.
Toby Miller is 20% Professor of Journalism, Media and Cultural Studies at Cardiff University/Prifysgol Caerdydd in Wales and 40% Sir Walter Murdoch Professor of Cultural Policy Studies at Murdoch University in Australia. The author and editor of over thirty books, his work has been translated into Spanish, Chinese, Portuguese, Japanese, Turkish, German, and Swedish. His two most recent volumes are Greening the Media (with Richard Maxwell) and Blow Up the Humanities (both 2012). His adventures can be scrutinized at www.tobymiller.org.
Liz Moor is a Senior Lecturer in Media and Communications at Goldsmiths, University of London. She is the author of The Rise of Brands (Berg, 2007) and co-editor with Guy Julier of Design and Creativity: Policy, Management and Practice (Berg, 2009).
Sean Nixon is Professor in the Department of Sociology at the University of Essex and is author of Hard Looks: Masculinities, Spectatorship and Contemporary Consumption (UCL Press, 1996), Advertising Cultures: Gender, Commerce, Creativity (Sage, 2003) and Hard Sell: Advertising, Affluence and Trans-Atlantic Relations circa 1951–69 (Manchester [Page xi]University Press, 2013). He is also co-editor with Stuart Hall and Jessica Evans of Representation: Cultural Representation and Signifying Practices (Sage, 2013, 2nd edn).
Dave O’Brien is a Lecturer in Cultural and Creative Industries at City University London, specialising in public administration, cultural value and urban cultural policy. His most recent book, Cultural Policy: Value, Management and Modernity, is published by Routledge.
Richard E. Ocejo is an Assistant Professor in the department of sociology at John Jay College of Criminal Justice, CUNY. In his research he has specifically used ethnographic and qualitative methods to examine gentrification as well as the meanings of work and craft among tradesmen. He is the editor of Ethnography and the City: Readings on Doing Urban Fieldwork (Routledge, 2012), and his book on community conflicts in gentrified downtown Manhattan neighbourhoods will be published by Princeton University Press in 2014.
Lynne Pettinger is Assistant Professor in the Department of Sociology, University of Warwick. Her research interests concern the relations between work and occupations and specific kinds of markets. She has explored this in projects about customer service work, sex work, music work and ‘green collar’ work. She co-edits http://nowaytomakealiving.net.
Lise Skov is a cultural sociologist, educated in Copenhagen and Hong Kong. Her PhD was about Hong Kong fashion designers between local and global fashion worlds. Since then, she has done extensive research on globalization and the culture and business of fashion, most recently a study of Danish fashion designers’ careers. She was the editor of the West Europe volume of the Oxford Encyclopedia of World Dress and Fashion, published in 2010. She works as an associate professor at Copenhagen Business School.
Jennifer Smith Maguire is a sociologist of consumption, and a Senior Lecturer in the School of Management, University of Leicester. Her work on cultural intermediaries has had a specific focus on the cultural fields of fitness and wine. Her work has been published in such journals as Consumption Markets & Culture, International Journal of Cultural Studies and the European Journal of Cultural Studies, and she is the author of Fit for Consumption: Sociology and the Business of Fitness (Routledge, 2008).
David Wright teaches in the Centre for Cultural Policy Studies at the University of Warwick in the UK. He has research interests in the sociology of taste, popular culture and the cultural industries and is a co-author of Culture, Class, Distinction (Routledge, 2009).[Page xii]
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