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Introduction
Introduction

One of the hit television programmes of the late 2000s was the series Mad Men. First broadcast on the AMC channel in 2007, the program is set in a New York advertising agency in the early 1960s, and provides a fascinating snapshot of how advertising as a creative industry at that time balanced creativity and commerce, and artistic aspirations with the stated desire to manage consumers’ purchasing decisions on behalf of their corporate clients. Some aspects of Mad Men are appealingly anachronistic, like the fashions, the three Martini lunches, and the high tolerance for smoking in every workplace, domestic and entertainment environment. Others serve as reminders of how society has moved on since the early 1960s, with the rigidity of gender roles in both ...

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