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Pierre Guillet de Monthoux

In: The Aesthetics of Organization

Chapter 2: The Art Management of Aesthetic Organizing1

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The Art Management of Aesthetic Organizing1
The art management of aesthetic organizing
Pierre Guilletde Monthoux
Introduction – kunst ist kapital

If the German artist Joseph Beuys, who sadly left us at the beginning of the 1980s, was right in claiming that art is tomorrow's capital it seems reasonable to consider aesthetics its new organization theory. In this chapter I will attempt such a Beuysian reinterpretation of some ideas from art theory and aesthetic philosophy. Beuys not only performed his art in a multitude of events; he also preached his art-based and aesthetics-rooted theory of social organization wherever he exhibited, from huge art shows like the Kassel Documenta to small avant-garde galleries like René Block's in Berlin and New York. He prophesied that a new kind of art was ...

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