• Summary
  • Contents
  • Subject index

This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world.

The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently ...

Watching Different Episodes
Watching different episodes

We have just seen that the audience composition of most television programs is much the same, although different individuals choose different programs. But how regularly do people watch the successive episodes of a particular program? To what extent is it the same viewers each week?

This question is relevant because most television programming in all parts of the world consists of series with episodes screened at regular intervals, e.g. weekly or daily. Even movies are often scheduled into serieslike slots, such as The NBC Monday Movie, starting at fixed hours and edited to standard running times. Public affairs and sports coverage is similarly tailored for regularity and uniform lengths. This is especially true in countries such as the USA, where television ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles