• Summary
  • Contents
  • Subject index

This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world.

The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently ...

Watching Programs
Watching programs

When spending so much of our free time in front of a television set, we do not just ‘watch television’, we watch particular programs. Chapter 3 looks at how we do or do not differ from each other in the programs we watch. Chapter 4 describes how we are then less than regular in watching successive episodes of these programs. In Chapter 5 we discuss how much people seem to like what they watch.

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