Summary
Contents
Subject index
Opinion surveys are increasingly used to measure citizen response to governmental initiatives. Survey Research for Public Administration helps clarify the basics of survey research as they apply to public administration. Author David H. Folz organizes the book around the fundamental stages of the research process: planning, design, implementation, analysis, and presentation of data. Folz fills the book with practical illustrations and does not assume an extensive background in statistics. Thorough coverage of the use of computers in data analysis is provided, complete with illustrations of SPSS screens. This practical volume, Survey Research for Public Administration is integral for professionals and students in research methods, social work, sociology, and political science. “This book is succinct enough to be a quick source of reference and detailed enough in exposition to rival most of the other acclaimed textbooks. I would strongly recommend it for both practitioners and graduate students, since it is informative enough to be a quick reference and obviates a plethora of examples.” --Albert O. Assibey-Mensah, Ph.D., Kentucky State University, Frankfort
Survey Design and Implementation
Survey Design and Implementation
Creating questions that elicit accurate responses from the persons in the sample requires an appreciation of both the art and the science of questionnaire design. A key assumption that underlies this effort is that people generally want to tell the truth. Survey research is predicated on the idea that lying is not a source of systematic bias. Researchers must craft response choices that make it easy for respondents to be truthful, honest, and candid.
Artistically, survey design requires a keen sense of page layout, vertical question flow, and logical question sequence, features that invite rather than deter participation. Clear, cogent questions with interesting and appropriate response choices prompt accurate, consistent responses. Moreover, the questions should interest respondents. The instrument ...
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