Summary
Contents
Subject index
Strategic Management is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. This book provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a professional strategist, but also to think about the subject area critically.
External Analysis: Analysis of the Macro (FAR) Environment
External Analysis: Analysis of the Macro (FAR) Environment
Environmental Scanning
It is vital that organisations are constantly aware of all the possible influences that may impact on their businesses or, in other words, the key drivers of change. The more dynamic and complex the environment, the more uncertainty there is and the more likely it is that change will occur. So, in an attempt to be proactive, organisations undertake environmental scanning.
Environmental scanning is the process of evaluating the external environment at the macro and micro level in order to identify organisational threats and opportunities.
Scanning should be a continual process to maximise the opportunity and benefit from early recognition of the change. This might be likened to a wild animal ...
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