Summary
Contents
Subject index
Strategic Management is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. This book provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a professional strategist, but also to think about the subject area critically.
What is Strategy?
What is Strategy?
The term ‘strategy’ has been used for thousands of years and has typically been linked with military planning and tactics, but strategies can equally apply to organisations. One of the fundamental questions a business manager asks is ‘What is the secret to being successful?’ The answer is not self-evident; if it was, then anyone who studied business strategy could be successful! Nevertheless, all organisations need to plan ahead and adapt to external changes by adjusting their resources to best meet them.
Business strategy is the management of the organisation's resources and competences in order to match the aims of the organisation and the threats and opportunities in the environment.
The good news is that there is evidence to show that organisations which ...
- Loading...