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Functional Strategies
Functional strategies

Corporate- and business-level strategies can only be successful if they are supported by strategies at the business unit's functional levels, such as marketing, finance, production, purchasing, human resources (HR), and information systems (IS). Each functional area should integrate its activities with those of the other functional departments because a change in one department can affect both the manner in which other departments operate and the overall performance of the business unit. The extent to which all of the business unit's functional strategies integrate can determine the ...

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