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Business Unit strategies
Business unit strategies

After a firm's top managers have settled on a corporate-level strategy, focus shifts to how the firm's business unit(s) should compete. A business unit is an organizational entity with its own unique mission, set of competitors, and industry. While the corporate strategy concerns the basic thrust of the firm—where top managers would like to lead the firm—the business strategy, or competitive strategy, addresses the competitive aspect— who the business should serve, what needs should be satisfied, and how core competencies can be developed ...

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