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Corporate-Level Strategies
Corporate-level strategies

Strategies exist at three levels in any organization: (1) the corporate or firm level, (2) the business unit or competitive level, and (3) the functional or tactical level. This chapter focuses on the corporate-level strategy, or the strategy top management formulates for the overall corporation. Corporate-level strategy concerns precede the competitive and tactical issues related to business and functional strategies. We will see in subsequent chapters, however, that all three levels are linked and should be aligned.

The Corporate Profile

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