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The External Environment: Social and Technological Forces
The external environment: Social and technological forces

The previous chapter discussed two components of the macroenvironment: (1) politi-cal-legal forces and (2) economic forces. This chapter continues our examination of external influences on the industry by addressing the other two elements of the PEST (political-legal, economic, social, and technological): social and technological forces.

As previously mentioned, each external force embodies a number of key issues that vary across industries. Some issues are specific to a single ...

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