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By: Jean Baudrillard & John Johnston

In: Stardom and Celebrity: A Reader

Chapter 5: The Ecstasy of Communication

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The Ecstasy of Communication
The ecstasy of communication
JeanBaudrillard

There is no longer any system of objects. My first book contains a critique of the object as obvious fact, substance, reality, use value.1There the object was taken as sign, but as sign still heavy with meaning. In this critique two principal logics interfered with each other: a phantasmatic logic that referred principally to psychoanalysis—its identifications, projections, and the entire imaginary realm of transcendence, power and sexuality operating at the level of objects and the environment, with a privilege accorded to the house/automobile axis (immanence/transcendence); and a differential social logic that made distinctions by referring to a sociology, itself derived from anthropology (consumption as the production of signs, differentiation, status and prestige). Behind these logics, in some way ...

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