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By: Theodor W. Adorno & Max Horkheimer

In: Stardom and Celebrity: A Reader

Chapter 3: The Culture Industry: Enlightenment as Mass Deception

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The Culture Industry: Enlightenment as Mass Deception
The culture industry: Enlightenment as mass deception
Theodor W.Adorno and MaxHorkheimer

[…]

Real life is becoming indistinguishable from the movies. The sound film, far surpassing the theater of illusion, leaves no room for imagination or reflection on the part of the audience, who is unable to respond within the structure of the film, yet deviate from its precise detail without losing the thread of the story; hence the film forces its victims to equate it directly with reality. The stunting of the mass-media consumer's powers of imagination and spontaneity does not have to be traced back to any psychological mechanisms; he must ascribe the loss of those attributes to the objective nature of the products themselves, especially to the most characteristic ...

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