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By: Jo Littler

In: Stardom and Celebrity: A Reader

Chapter 19: Celebrity CEOs and the Cultural Economy of Tabloid Intimacy

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Celebrity CEOs and the Cultural Economy of Tabloid Intimacy
Celebrity CEOs and the cultural economy of tabloid intimacy
JoLittler

Scenes from the recent media coverage of two CEOs:

One: An advert for Britain's first branch of the clothing store American Apparel graces the back of London's Time Out. American Apparel markets itself as ‘sweatshop-free’, as all its LA-based workers get more than the minimum wage. The ad features a grainy, amateur-style photo of the company's CEO, Dov Charney standing with his back to the camera, his bare butt poking below a t-shirt. This September' the ad proposes, ‘Come see what we're doing at our community store and gallery’. Clearly, American Apparel wants to be seen as doing more than paying decent wages. The ad is part of a ...

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