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By: Rebecca L. Epstein

In: Stardom and Celebrity: A Reader

Chapter 17: Sharon Stone in a Gap Turtleneck

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Sharon Stone in a Gap Turtleneck
Sharon stone in a gap turtleneck
Rebecca L.Epstein

To be indiscriminate, haphazardly thrown together, trapped in the current “hip” uniform is the affliction of a modern Hollywood in search of its style.

(Patty Fox, Star Style: Hollywood Legends as Fashion Icons, 1995)1

In 1978, Charles Eckert's “The Carole Lombard in Macy's Window” revealed the birth of the interaction among Hollywood, merchandising, and American women's consumer practices. With an especially keen eye toward correlating clothing manufacturing with studios' cinematic and promotional productions, Eckert saw film audiences in the first half of this century, and women in particular, as psychologically manipulated into consumerism through the fantasies of film. The showcasing of products in films and “star endorsement” selling techniques, according to Eckert, both cultivated and ...

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