Summary
Contents
Subject index
The sports journalist of today needs to be well equipped for the digital age. From the challenges of minute-by-minute reporting to the demands of writing for online outlets, blogging and podcasting, sports journalism is now fully immersed in new and social media.
Context Setting: Media Environments
Context Setting: Media Environments
Chapter Summary
- The media's influence on sport
- Sport's influence on the media
- Organisation and practice of sports departments and sports journalists
- Media markets and audience awareness
- Sport's cultural significance
Learning Objectives
- To understand the organisation and needs of the media
- To recognise the importance of sports journalism to the media's commercial success
- To identify the constraints within which media organisations operate in the sports market
- To understand what determines the sports agenda of news organisations in different markets
- To recognise how media audiences determine content and style
The media have an important and growing role in the culture of developed countries. As leisure time has expanded and access to radio, television and the internet has become almost universal, not only in the home but also in cars and in ...
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