• Summary
  • Contents
  • Subject index

Any study of sport is incomplete without consideration of its social function and structures, its economic impacts both locally and globally, and its political dimension – particularly when used by nations for competitive gain. Sport Sociology provides a comprehensive overview for any student taking a course on the subject at college or university, including both established and emergent themes, from issues around power, diversity and consumerism through to newer topics such as the digital environment and climate change – both now covered in new individual chapters. Other chapters have been fully revised to include up-to-date literature and case studies, as well as new key terms and reflective tasks. A new ‘Key Thinker’ box feature included in each chapter introduces readers to an esteemed theorist relevant ...

Sport in a Global World
Sport in a Global World
10.1 Introduction

This chapter, the third in the trilogy of chapters aimed at extending your understanding of sport in the 21st century, is a logical extension of the discussions of consumption and sport media that have led us to this point. Recognising that many aspects of sport are an integral element of our consumer culture, and how it is commodified and mediated in ways consistent with powerful social, political and economic forces, extends our understanding of sport’s significant place within contemporary life and the late modern world (Giddens, 1990). Though the capitalist global economy that drives and benefits from this consumer culture is all too evidently subject to problematic levels of inequality, booms and busts (Sachs, ...

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