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Sport and the Media
Sport and the Media
9.1 Introduction

The previous chapter used the lens of sport sociology to explain the interconnections between modern sport and the emergence and contemporary relevance of consumer society. Through an understanding of sport and consumption and the applications of concepts such as ideology, discourse and hegemony, in particular, the relationships between ‘doing’ sport and agendas of power, control and influence have been prominent. In these complex relationships, it is the media – that is, all forms of ‘screen’ channelling (television, computers, smartphones and hybrids of all three) and all forms of written word and picture channelling (advertising hoardings, magazines, newspapers, books and journals), along with digitalised commentaries of radio – that have been crucial to the routine production and ...

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