• Summary
  • Contents
  • Subject index

Any study of sport is incomplete without consideration of its social function and structures, its economic impacts both locally and globally, and its political dimension – particularly when used by nations for competitive gain. Sport Sociology provides a comprehensive overview for any student taking a course on the subject at college or university, including both established and emergent themes, from issues around power, diversity and consumerism through to newer topics such as the digital environment and climate change – both now covered in new individual chapters. Other chapters have been fully revised to include up-to-date literature and case studies, as well as new key terms and reflective tasks. A new ‘Key Thinker’ box feature included in each chapter introduces readers to an esteemed theorist relevant ...

Sport and Consumer Society
Sport and Consumer Society
8.1 Introduction

This is the first of three chapters that will examine how sport and modern society have been impacted and transformed by the rise of mass consumption, the mass media and an increasingly interconnected global world. The chapter will also touch on a number of issues regarding how patterns of consumption are being transformed by digital technologies that will be explored in more depth in Chapter 11. This chapter provides you with an introduction to the ways in which sport sociology seeks to analyse and understand how the rise of consumer society and its inherent processes of commodification and consumption have played an integral and increasingly significant part in the construction of sport.

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