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Lisa Nakamura

In: Society Online: The Internet in Context

Chapter 5: Interrogating the Digital Divide: The Political Economy of Race and Commerce in New Media

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Interrogating the Digital Divide: The Political Economy of Race and Commerce in New Media
Interrogating the digital divide: The political economy of race and commerce in new media
LisaNakamura, University of Wisconsin-Madison

“Kill your television” bumper stickers are very popular in many American cities, and we all have come across people who deliberately abstain from television. They are not framed as backward or on the wrong side of a technological divide. If anything, they are considered to know more about media than do most people. Their position usually garners respect because it represents a critique of televisions oppressive mass media qualities such as manipulative commercials, ethnic and racial stereotyping, and sexualized violence. Those who do not watch television are often perceived as intelligent, savvy, and discriminating consumers ...

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