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Within the developed world, much of society experiences political, economic, and cultural life through a set of communication technologies barely older than many citizens. Society Online: The Internet in Context examines how new media technologies have not simply diffused across society, but how they have rapidly and deeply become embedded in our organizations and institutions. Society Online is not exclusively devoted to a particular technology, or specifically the Internet, but to a range of technologies and technological possibilities labeled "new media." Rather than trying to cover every possible topic relating to new communication technologies, this unique text is organized by how these new technologies mediate the community, political, economic, personal, and global spheres of our social lives. Editors Philip N. Howard and Steve Jones explore ...

Interrogating the Digital Divide: The Political Economy of Race and Commerce in New Media
Interrogating the digital divide: The political economy of race and commerce in new media
LisaNakamura, University of Wisconsin-Madison

“Kill your television” bumper stickers are very popular in many American cities, and we all have come across people who deliberately abstain from television. They are not framed as backward or on the wrong side of a technological divide. If anything, they are considered to know more about media than do most people. Their position usually garners respect because it represents a critique of televisions oppressive mass media qualities such as manipulative commercials, ethnic and racial stereotyping, and sexualized violence. Those who do not watch television are often perceived as intelligent, savvy, and discriminating consumers ...

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