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Leslie Regan Shade

In: Society Online: The Internet in Context

Chapter 4: Bending Gender into the Net: Feminizing Content, Corporate Interests, and Research Strategy

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Bending Gender into the Net: Feminizing Content, Corporate Interests, and Research Strategy
Bending gender into the net: Feminizing content, corporate interests, and research strategy
Leslie ReganShade, Concordia University, Montreal

During the mid-1990s, feminists, policymakers, and educators expressed concern about ensuring equal access to the internet for women. Various studies assessed why women were online in such low numbers. Factors included technological temerity, socioeconomic reasons, a paucity of content to attract women, and time constraints. In 2000, statistics indicated that, at least in the United States, there was no longer a gender gap in access to the internet. As various Pew Internet and American Life reports also established, women are using the internet for activities that reinforce and correspond to their everyday lives such as e-mailing friends and ...

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