• Summary
  • Contents
  • Subject index

Within the developed world, much of society experiences political, economic, and cultural life through a set of communication technologies barely older than many citizens. Society Online: The Internet in Context examines how new media technologies have not simply diffused across society, but how they have rapidly and deeply become embedded in our organizations and institutions. Society Online is not exclusively devoted to a particular technology, or specifically the Internet, but to a range of technologies and technological possibilities labeled "new media." Rather than trying to cover every possible topic relating to new communication technologies, this unique text is organized by how these new technologies mediate the community, political, economic, personal, and global spheres of our social lives. Editors Philip N. Howard and Steve Jones explore ...

Bending Gender into the Net: Feminizing Content, Corporate Interests, and Research Strategy
Bending gender into the net: Feminizing content, corporate interests, and research strategy
Leslie ReganShade, Concordia University, Montreal

During the mid-1990s, feminists, policymakers, and educators expressed concern about ensuring equal access to the internet for women. Various studies assessed why women were online in such low numbers. Factors included technological temerity, socioeconomic reasons, a paucity of content to attract women, and time constraints. In 2000, statistics indicated that, at least in the United States, there was no longer a gender gap in access to the internet. As various Pew Internet and American Life reports also established, women are using the internet for activities that reinforce and correspond to their everyday lives such as e-mailing friends and ...

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