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Nalini P. Kotamraju

In: Society Online: The Internet in Context

Chapter 12: Art versus Code: The Gendered Evolution of Web Design Skills

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Art versus Code: The Gendered Evolution of Web Design Skills
Art versus code: The gendered evolution of web design skills
Nalini P.Kotamraju, University of California, Berkeley

Productopia was one of the first highly visible dot-com companies in the San Francisco Bay Area to close its doors. Soon after, others came toppling down like dominoes. (The tribulations of many of these dot-com companies were chronicled by former employees on http://Fuckedcompany.com.) Web design powerhouses and boutiques announced layoffs. As unemployment rose, San Francisco Bay Area newspapers ran articles about the high number of former dot-com employees who were cluttering neighborhood cafés and nursing single lattes for hours while working on their resumés. As what Americans saw as the “irrational exuberance” of the dot-com boom sputtered out, many Bay Area ...

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