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Gina Neff & David Stark

In: Society Online: The Internet in Context

Chapter 11: Permanently Beta: Responsive Organization in the Internet Era

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Permanently Beta: Responsive Organization in the Internet Era
Permanently beta: Responsive organization in the internet era
GinaNeff, University of California, San Diego
DavidStark, Columbia University and Santa Fe Institute

How has the internet influenced economic organization? Rather than approach this question by examining the productivity gains produced by internet technologies or the roles that dot-coms play in the economy this chapter examines how the process of technological change influences the organization of economic life. The social effects of the internet include emerging organizational innovations in addition to technological innovations. Although skeptics may point to failed dot-coms or the internet's broken promises of productivity gains, the values embedded in widely used information technologies have become encoded into the routines of the market and into organizational forms. Thus, the internet ...

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