• Summary
  • Contents
  • Subject index

Within the developed world, much of society experiences political, economic, and cultural life through a set of communication technologies barely older than many citizens. Society Online: The Internet in Context examines how new media technologies have not simply diffused across society, but how they have rapidly and deeply become embedded in our organizations and institutions. Society Online is not exclusively devoted to a particular technology, or specifically the Internet, but to a range of technologies and technological possibilities labeled "new media." Rather than trying to cover every possible topic relating to new communication technologies, this unique text is organized by how these new technologies mediate the community, political, economic, personal, and global spheres of our social lives. Editors Philip N. Howard and Steve Jones explore ...

“Shop Online!”: Advertising Female Teen Cyberculture
“Shop online!”: Advertising female teen cyberculture
DavidSilver, University of Washington
PhilipGarland, University of Washington

In the advertising section within the final few pages of the November 1999 issue of Seventeen, three large ads dwarf the skimpy ones for stronger, thicker, and longer hair; “World Famous Rice Necklaces”; and the Miss Teen of the Nation Pageant. The first, for http://Delias.com, screams “sHoP onLiNE!” and offers “roam at home” e-commerce, free shipping for online orders, and a free e-mail newsletter that contains “a screenful of news, updates, sales, and other fun bits and bytes.” The second, this one for http://Alloy.com, features a family of labeled icons representing what the site offers: accessories, special deals, glam, roomwares, tunes, magstand, auctions, and videos. Below the retro, ...

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