- Subject index
This book presents a counter-view, based on a survey of several thousand young persons and adults, probing attitudes, beliefs, feelings, and perceptions of risk associated with smoking. The authors agree that young smokers give little or no thought to health risks or the problems of addiction. The survey data contradicts the model of informed, rational choice and underscores the need for aggressive policies to counter tobacco firms’ marketing and promotional efforts and to restrict youth access to tobacco.
Chapter 7: Advertising, Smoker Imagery, and the Diffusion of Smoking Behavior
Advertising, Smoker Imagery, and the Diffusion of Smoking Behavior
Branding irons in hand, the denim-shirted cowboy in the brown leather chaps pauses. His eyes are concealed by the brim of his white hat. On his hands are ...