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Ann Gray

In: Rethinking the Media Audience: The New Agenda

Chapter 2: Audience and Reception Research in Retrospect: The Trouble with Audiences

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Audience and Reception Research in Retrospect: The Trouble with Audiences
Audience and reception research in retrospect: The trouble with audiences
AnnGray

My brief for this chapter is clear from the main heading, but during my research and background reading I became very critical of the ways in which audiences and audience research have been accounted for. What follows is, therefore, a retrospective piece, but not of the ‘overview’ review type implicit in its title. This would involve me in covering ground which is effectively covered elsewhere and the reader can be directed to excellent existing work which would provide considerations of the above issues and questions.1 My reading of different accounts of audience and reception research and some of the recent critical accounts of media and cultural ...

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