Summary
Contents
Subject index
‘This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing’ - Journal of Marketing Management
This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field.
The Process of Interprofessional Competition: A Case of Expertise and Politics
The Process of Interprofessional Competition: A Case of Expertise and Politics
The main objective of this chapter is to demonstrate by means of an empirical case study how the process of interprofessional competition within a single organization is an interplay between, first, the development of professional expertise and, second, the constitution of political capability by which the professional groups can relate their expertise to the organization in question - its history and traditions in particular. Given this concern, I will try to show how the organizational and business context (cf. Pettigrew, 1985; Pettigrew and Whipp, 1991) is relevant in describing and analysing the process of interprofessional competition. Complementing the emerging trend in marketing research - ...
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