Summary
Contents
Subject index
Hospitality and Tourism is the fourth biggest industry in the world. What are the key research issues in the field? What methods are particularly useful to answer questions of management, policy, strategy and general understanding?
This is the first comprehensive guide to research methods and issues for students engaged in Hospitality and Tourism Studies. Jargon-free, incisive, and relevant, the book offers an uncluttered guide to key concepts and essential research techniques. It is grounded in a real world approach that concentrates upon the issues that students will encounter in their studies and work experience. It fills an enormous gap in the field providing students with the first dedicated introduction to research methods for Hospitality and Tourism students.
The Nature and Relevance of Research
The Nature and Relevance of Research
Key Concepts and Issues
- The nature of research.
- Experience, common sense and theory.
- The characteristics of scientific research.
- Good and bad research.
- Theoretical and applied research.
- Exploratory, descriptive and explanatory research.
- Inductive and deductive approaches to research.
- Issues that require research solutions.
- Some problems that may be encountered.
1.1 Introduction
The purpose of this chapter is to provide you with a clear understanding of what research is and what it is designed to do. To achieve this, we will explore the nature of research in terms of its main purposes, functions and characteristics. We will also examine different types of research and focus on how these might be used to address or solve theoretical or practical problems, as well as the two basic approaches used ...
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