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In: Research Design for Business & Management

Chapter Two: Misperceptions, challenges and judgement calls in research

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Misperceptions, challenges and judgement calls in research
Misperceptions, challenges and judgement calls in research
2.1 Introduction

Despite the importance of research, there are always concerns about why research is necessary. For example, why would history matter such that we have to do a background literature search on every research study that we do? How are these past research findings applicable to the current context at this current time? Are they still relevant? Undergraduate students always wonder why they would engage in postgraduate research studies. What is the value of having another (research) qualification? Does a postgraduate degree enhance their job prospects? Does enrolling in a research Masters degree make any sense to a potential employer? The list of questions goes on and on. Yet, many of ...

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