Summary
Contents
Subject index
Research Design for Business & Management is a logical and practical book which makes no assumptions about your prior research knowledge. It will instead provide you with a clear understanding of the commonly used methods in business and management research, and enable you to tackle the fundamental elements of the research process. This book: • contains conversation boxes which answer and discuss the typical research questions you may have • focuses on the judgement calls that you will need to make in your research • uniquely demonstrates the circular relationships between research elements ensuring that you can relate chapters to your research process in real life • provides key insights into what the examiners and journals will look for in your research to help you get the best possible grades
Misperceptions, challenges and judgement calls in research
Misperceptions, challenges and judgement calls in research
2.1 Introduction
Despite the importance of research, there are always concerns about why research is necessary. For example, why would history matter such that we have to do a background literature search on every research study that we do? How are these past research findings applicable to the current context at this current time? Are they still relevant? Undergraduate students always wonder why they would engage in postgraduate research studies. What is the value of having another (research) qualification? Does a postgraduate degree enhance their job prospects? Does enrolling in a research Masters degree make any sense to a potential employer? The list of questions goes on and on. Yet, many of ...
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