Summary
Contents
Subject index
Research Design for Business & Management is a logical and practical book which makes no assumptions about your prior research knowledge. It will instead provide you with a clear understanding of the commonly used methods in business and management research, and enable you to tackle the fundamental elements of the research process. This book: • contains conversation boxes which answer and discuss the typical research questions you may have • focuses on the judgement calls that you will need to make in your research • uniquely demonstrates the circular relationships between research elements ensuring that you can relate chapters to your research process in real life • provides key insights into what the examiners and journals will look for in your research to help you get the best possible grades
Descriptive and exploratory analysis
Descriptive and exploratory analysis
8.1 Introduction
Conversation box
Jeremy: [Honours student]: Professor, I’ve now completed my data collection. What should I do next?
Professor: I would assume you’ve taken the research design course and that should have covered what you should do after you have compiled the data.
Jeremy: But there are so many tests possible. I wonder if you can help me get started by pointing me to a place to start with.
Professor: OK, first things first, you will need to try to understand your data. In order to do that, refer ...
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