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Popular Culture, Audiences, and Radical Media
Popular culture, audiences, and radical media

The argument will be as follows:

  • Popular culture is intertwined in many ways with mass culture.
  • We should more accurately speak of popular cultures in the plural.
  • These are not automatically oppositional or constructive.
  • Oppositional cultures also intertwine with both mass and popular cultures.
  • Audiences/readers may be defined
    • as (sometimes resistant) commercial targets;
    • as the necessary “reality-check” on supposed media impact;
    • as joint architects of cultural production, this being the primary sense used in this book.
  • Radical alternative media constitute the most active form of the active audience and express oppositional strands, overt and covert, within popular cultures.

These are fundamental issues, inasmuch as these various radical alternative media forms are, almost self-evidently, forms of popular and oppositional cultural expression. Indeed, as we ...

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