• Summary
  • Contents
  • Subject index

Quantitative Research for the Qualitative Researcher is a concise, supplemental text that provides qualitatively oriented students and researchers with the requisite skills for conducting quantitative research. Throughout the book, authors Laura M. O'Dwyer and James A. Bernauer provide ample support and guidance to prepare readers both cognitively and attitudinally to conduct high quality research in the quantitative tradition. Highlighting the complementary nature of quantitative and qualitative research, they effectively explain the fundamental structure and purposes of design, measurement, and statistics within the framework of a research report, (including a dissertation). The text encourages the reader to see quantitative methodology for what it is, a process for systematically discovering new knowledge that can help describe, explain, and predict the world around us.

Research in the Quantitative Tradition
Research in the quantitative tradition

In this chapter, we provide an overview of the quantitative research paradigm not just as an alternative methodological approach but as one requiring researchers to at least temporarily assume a different worldview or schema. Our purpose is not to appraise the value of qualitative in comparison with quantitative research; our aim instead is to help readers create and maintain an inclusive understanding of both research traditions. As you go through this chapter, remember that the researcher's qualitative or quantitative training (or bias!) should not dictate the research methodology; instead, the type of research ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles