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Chapter 9: Motivation and Social Representations
As over against the inferential conception of motives as subjective ‘springs’ of action, motives may be considered as typical vocabularies having ascertainable functions in delimited societal situations. (C. Wright Mills, 1940, p. 904)
‘Unless there is com-pression nothing is ex-pressed’ said John Dewey in his book on Art as Experience (1934, p. 69). Indeed, it is pressure and turmoil that create, sustain and guide human action. This ‘inner’ pressure, always developed in relation to an external environment peopled by objects, persons and social institutions, is conceptualized in psychology as motivation. Etymologically, the Latin root of the word takes us back to the verb movere, to move. Motivations move persons, and, as we argue in this chapter, also ...