Previous Chapter Chapter 8: Social Psychology Next Chapter
Chapter 8: Social Psychology
Culture became the major factor in giving form to the minds of those living under its sway. A product of history rather than nature, culture now became the world to which we had to adapt and the tool kit for doing so. Jerome Bruner (1986, pp. 11–12)
What do we mean when we talk about a social psychological approach to the identification and explanation of interpersonal relationships? The project of social psychology is psychological in so far as it concerns such matters as thinking; deciding what to do and say; the emotions it is proper to express; remembering the correct way to address the president; deciding who will captain the team; and so on, all of which involve the utilization ...