Summary
Contents
Subject index
This is a book about the emerging patterns of consumption among the middle classes of India and China. The book compares cultural shifts as a result of liberalization and globalization in these two emerging Asian powers. This volume does not compare India and China to the West, as books on similar subjects have done in the past. Instead they are compared with each other. This book is well-timed, considering that both these countries have so much in common in terms of scale, civilization, history, and as emerging economies.
The chapters in this book have been written by sociologists, anthropologists, and political scientists rather than by economists, so the emphasis is on cultural shifts rather than economic statistics. Transnational developments, like tourism, karaoke, soap operas, and the art market, have all been extensively covered in this book
Transnational and Transcultural Circulation and Consumption of East Asian Television Drama*
Transnational and Transcultural Circulation and Consumption of East Asian Television Drama*
Introduction
For media industries in East Asia, the entire region constitutes one highly integrated market. Pop cultures—movies, television programmes and pop music—from different countries flow and cross porous national and cultural boundaries routinely and are distributed throughout the entire region (Chua 2004); ‘pop’ is used to designate media generated popular culture rather than the larger popular cultural sphere that encompasses the everyday life of the masses, in contradistinction to elite culture. Within the larger region, the locations that are predominantly ethnic Chinese—the People's Republic of China (PRC), Taiwan, Hong Kong and Singapore, which in spite of its Southeast Asian geographical location should be ...
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