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Chapter 6: From Telling Stories to Providing Content: Journalism in the Digital Age

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From Telling Stories to Providing Content: Journalism in the Digital Age
From telling stories to providing content: Journalism in the digital age

Three words dominate the current discourse on newspaper practice, used by the editors and managements who control the press. They were not in common usage twenty or even ten, years ago. They are brand, trust and content. They are a product of media convergence, and they are, or are used as, approximate but not precise synonyms for the traditional words newspaper, accuracy and stories. They are also usually prefaced by the expression ‘the importance of …’ and they represent an invasion of the editorial space by marketing departments and the ready adoption of this ‘speak’ by editors explaining their visions and plans for their ...

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