- Subject index
Written by two practitioner-academics (who between them have more than fifty years of news industry experience), News Values for the 21st Century analyses the shape of the news industry - a world of rolling news and multimedia platforms, and a world where broadcast news is increasingly considered another element of show business. Detailed chapters include critiques of existing theories, close study of the newspaper, radio, television and internet news channels, plus informative chapters on the many factors that shape the news we read, watch and hear including the role of the citizen journalist, user-generated content, spin doctors, and the new wave of press barons. Further chapters provide detailed analysis of the way in which the same story is treated across different media channels, and how ...
Chapter 8: Smaller Markets and Niches: Beyond the Obvious – Special Cases for the News Industry
Smaller Markets and Niches: Beyond the Obvious – Special Cases for the News Industry
There is a temptation to think only in terms of national and international newspapers and of broadcast organisations (including internet sites) when news coverage is considered. There are, however, other outlets for news which follow the standard cluster of news values.
Local weekly newspapers offer a peculiar case for the application of news values. They are usually free distribution, rather than paid for; a trend that can be traced back to the period immediately post-Second World War in the USA, and to the 1980s in Britain, when the realisation that sales of paid-for local newspapers were beginning to ...