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In: Moderating Focus Groups

Chapter 6: Personal Qualities of Moderators

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Personal Qualities of Moderators
Personal qualities of moderators

When selecting a moderator, it is important to look for certain personal characteristics that have particular relevance to leading a focus group. These attributes have a profound influence on the nature of the group interaction and thereby affect the quality of discussion. Here are some personal characteristics that have been helpful to moderators.

Understanding of Group Process

The moderator should be comfortable and familiar with group processes. Previous experience in working with groups or training in group dynamics is helpful. Amy Andrews (1977, p. 128) expands on this requirement:

Since half of the moderator's function is to stimulate and guide the group, a knowledge of ...

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